1. Passion for Fitness
If you want to make your business in Fitness, Gym in Sector 14 Gurgaon this is the most crucial thing. You need to be genuinely interested in acquiring knowledge, workout technique and have extensive understanding of nutrition. Practise it on yourself, and your dedication will inspire investors and members alike to associate with your venture.
2. Passion to make others Fit
Fitness means sharing. It’s about effectively sharing your fitness journey with people. Share your knowledge, share your apprehensions, motivations and weakness. Have a zeal towards making your members fit and healthy, be empathetic and be confident in taking them through the journey.
3. Location, Location, Location!
Choose a location which is in close proximity to residential hubs. Usually your clientele from there will be good and loyal. If you are in close proximity to office complexes too, well that’s just a bonus then.
4. Vision
What you want to give to all? Be crystal clear on all the facilities you want to give the world, because you will have to walk the talk.
5. Funds and Funding
How big is it that you want to go? Number 4 will decide on how much capex you need. Be mindful that setting up a gym is a drawn out process, so things won’t all come together in a week, or a month. Budget judiciously, find trustworthy creditors and do careful market research.
6. Best Equipment
You may be tempted to go for Option B, or C. Don’t. This is your best investment, and good equipment will speak for itself.
7. Human Resource Hiring
Essential, necessary and crucial. From Personal Trainers to suppliers, to receptionists and accountants, your gym requires a talented and robust team to provide the best service experience to your members. Even though the fitness industry is still unorganised, you don’t have to be!
8. Housekeeping
Believe it or not, the support staff are the building blocks of any good gym. Without them, it all comes crashing down. Cleanliness, hygiene, environment and more go a long way in customer experience.
9. Marketing
Got the Gym of your dreams up and running? Now invest in marketing it. Social Media, Print, Electronic – Promotions of any kind will convert customers towards your direction. Good motivational campaigns also bring in new members that otherwise were undecided. Marketing and Brand placement goes a long way.
10. Maintenance and Quality Check
Never become complacent. Setting up a gym is not the tough part, managing it is! Keep a strict quality check on all services; think like a member and see where you can improve or where standards are falling.